Contact Sean

Freelance Brand Builder and Beverage Sales Specialist

Freelance Brand Builder & National Sales On & Off-trade sales | Brand Growth Strategist | Beverage Specialist | Beer judge

My name is Sean Robertson and I have more than 30 years experience in the brewing and hospitality industry, connecting consumers to products, managing businesses and growing brands.
Contact Sean

Boost your beverage sales through the Beverage Agent's

Strategic Brand Growth

I am an accomplished hospitality operator with expertise in leading sales growth teams, launching new beverage and beer brands, and rebranding business documentation.

I specialise in omni-channel placement strategies and enhancing customer acquisition and retention rates. I excel in delivering innovative ideas for new programmes that improve efficiency, analyse results, and drive profitability.

International Beer Brand Builder

Establishing businesses and growing multi-channel streams.

Scaling Up and Growth Planning

Grows ambitious and aspiring beverage brands.

Connecting Companies

Facilitating new channels and moving into new markets.

Extensive hospitality expertise

Operated bars, restaurants, entertainment venues globally.

If you’re running a drinks brand, or thinking of starting one up, then drop me a message and let’s have a conversation.

Contact Sean

Clients include...

Case Studies

Pirate Life

Establishing Pirate Life Europe in the UK and European Markets

Black Forest Beers

Brand Growth and Market Distribution for Rothaus and other German brands.

Duvel Moortgat

Establishing a Bar for Duvel Moortgat in Shoreditch
See More Projects

What The Beverage Agent Offers...

Brand Consulting

I am a proven hospitality operator.  This led me onto specialising in leading sales growth teams, launching new beverage and beer brands, rebranding business documentation, Omni-channel placement strategy, and increasing customer acquisition/retention rate.

I am well-versed in delivering innovative ideas on new programs to enhance efficiency, analyse results, and produce profit.

Sales Representation

Management of all relationships with customers, serving as the key point of contact, from initial lead outreach to when a purchase is ultimately made. I will bespoke a proposal to your requirements in market.

Establish a UK through to global distribution network facilitating your brand growth and visibility. I connect to buyers at every level in the UK on and off trade. Finally, I offer an agile navigation of ever changing market conditions, allowing a pivot and positioning to engage opportunities as they present themselves.

Business Consulting

I have partnership agreements with research, consumer insights, R&D.  Brewing machinery suppliers, finance and equity advisors. We provide strategic, and  integrated solutions to grow your company’s business sustainably and tax efficiently.

Tax Advisory

I know that the research and development (R&D) activities that nurture innovation and produce tangible business results need your valuable time and resources. I’ll do the heavy lifting to maximise your tax benefits and apply those funds where you need them in your business

Value Chain Assessments

A value chain refers to the full lifecycle of a product or process, including material sourcing, production, consumption and disposal/recycling processes.

Within my expertise, I actively enhance the value chain, strategically focusing on optimising each stage of the product or process lifecycle, working with partners such as Taxar, GJC Advisory and Brewery Ninjas.

Brand Marketing

I work with the best marketing partners to ensure your brand philosophy is reflected across the market. Campaigns. Launches and PR proposals will be rooted in immediate results and authentic communication of your brand values and intent.

Marketing and Event Partners the Beverage Agent recommends include NXUS Drinks, Daisy Turnell, Brewer’s Journal and Ale Hunters.

Working in partnership with...

Ensure your future
Future Proof Your Business
I'll work with you to future proof your business by undertaking the folllowing:
  • Access to live date reporting from the market on niche opportunities
  • Hosting Speaking & Tasting Events with your products
  • High Value Industry relevant media placement
  • Omnichannel placement sales approach
  • Marketing evaluation package available
Get a Proposal Now
Boost Your Brand in Market
Commericals and Brand Builds
I'll work with you to grow your brand and your business in your target market.
  • Brand Definition
  • Contract Brewing & Distilling Proposals
  • Proposition Audit & NPD Evaluation
  • Full Commercial Audits for current market conditions
  • Value Chain Analysis
  • Portfolio Strategy
  • Statement of Works Written and Reviewable
  • Brand Selling Platforms Advice
  • Procurement and Logistics Review
Get a Proposal Now
Save Time and Money
Full Proposals on Request
I'll work with your business to work out the best course of action to save time and money.
  • F&B matching and planning
  • Strategic Partners
  • Operational Leaness
  • Cash Flow Optimisation
Get a Proposal Now
Grow Your Business
Strategic Controlled Growth & 3 - 5 Year Strategy
I'll work with you to grow your business over the midterm.
  • Maximise the value chain
  • Coaching & One to One Consultancy
  • Operating Model Analysis
  • Digital strategy
Get a Proposal Now
Bespoke Solutions
Bespoke Proposals
I'll work with you in any of the following areas or work up a bespoke solution for you.
  • Sustainable & Eco Relevant Proposal’s (B Corp)
  • Licensing & Accreditation Guidance
  • Purpose, Vision & Values
  • Communication
Get a Proposal Now

About Sean Robertson

Sean is an exemplary professional known for his unwavering commitment to fostering positive relationships with individuals, clients, and teams. With a wealth of international experience in the realm of beverages and hospitality, Sean possesses a deep understanding of the intricacies of the beverage industry.

His expertise lies in formulating highly effective go-to-market and operational strategies, making him a seasoned operator capable of driving success in small and medium-sized enterprises, as well as start-ups and turnarounds within both the B2C and B2B sectors.

Sean's primary strength lies in his ability to masterfully construct omnichannel brand identities. Through his meticulous attention to detail and strategic vision, he crafts compelling narratives that resonate across various platforms and touchpoints, ensuring a consistent and impactful brand presence.

Sean is also a judge at the prestigious World Beer Awards, which promotes the world’s best beers to consumers and trade across the globe.

Sean is also involved with the Brewer's Journal, on the judging panel for their annual awards.
Contact Sean

I've known and worked with Sean for many years and have forged a strong relationship with him. He is diligent, professional and flexible which allows him to go outside of the conventional route and bring several solutions to a situation.

His vast knowledge and network of contacts has enabled him to build several UK and international brands from the ground up. Sean is now my go-to for arranging my contacts find a route to market into the UK. I highly recommend him.

Paul Davies
Ale Hunters

I've worked alongside Sean on a number of projects and ventures. He's committed, focused and has a depth of experience working within the beer industry

Todd Nicolson
Director, New Zealand Beer Collective

Sean was a valuable asset to the Hop Forward Podcast, regularly contributing his vast experience in hospitality and the drinks industry to our Fermenting Thoughts episodes.

Sean has a firm understanding of everything from brand placement and value chain assessments, right through to day-to-day venue operations.

Nick Law
Creative Director, Hop Forward Ltd

Latest Articles

Sustainability in the Hospitality Sector

Why Value Chain Assessments within the Alcohol Beverage Industry Are Important

What to Look for When Hiring a Manager for a Hospitality Business

Why Branding is Important: A Case Study on Gritchie Brewing Company

Read to hop on board?

Get in touch with me today for a free no obligation initial consultation.  Use the form below to send me and email or give me a call or WhatsApp on the number below:
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